Responsible products

In Advertising, a company needs to portray a good message, a solid beginning, middle, and end with the product in mind, along with a strong dose of creativity to make a good ad.  Here are some examples of some good ads.  Basically, if these were my boyfriend, I wouldn't be afraid to take them home.


Example #1:
Tide Stain (Superbowl 2008)
Richards Group, Dallas

This ad is clear and to the point. Not only that but it is funny. How many times do people find it hard to understand thing because other people are in the way? Make them speak a different language and it is nearly impossible. This ad is not only considered "responsible" but it is about being responsible. Who would go to a job interview with a huge stain on their shirt and then expect to get that job? Not many people. This teaches a lesson and is good advertising.


Example #2
Nike
Wieden + Kennedy , Portland

This is a great ad. period. It adds emphasis to the normal person and empowers them for being the way they are instead of forcing some kind of change. This is what I really like about Nike, they don't sell the product, they sell the lifestyle. Plus, the ad has visual appeal with the falling words and the pretty colors. It overall just makes me feel good, and confident about myself...as I sit here writing while wearing my Nike running shorts...


Example #3
T-Mobile "Dance"
Saatchi & Saatchi London
Clio winner 2009

This ad is wonderful. It successful jumps onto the bandwagon of street dancing that seems to be going on. Then, it takes on all kinds of music, making it appealing to everyone. It also promotes a tone of unity in one of the most individualist mind places in the world, a train station. People are only thinking about their destination, usually, but here they work together. This also is not solely focused on the product but rather how it makes people feel and brings them togerther, also therefore earning the title of a "Responsible ad."