Sometimes ads are inappropriate. Though perception is what dictates what is inappropriate. For me, many ads cross the line whether they are killing, overly sexual (c'mon, kids see this stuff!), or just downright lies, they are not right. period.
Example #1
Daisy
BBDO, New York
This is possibly one of the most unethical ads of all time. Let's scare you into voting for Johnson by blowing up a child. Wonderful. He won.
Example #2
Jenny Craig Kirstie Alley
JWT, New York
This ad is really just grossly inappropriate (though it seems tame at first), along with all other ads dealing with fitness and weight loss. Telling people they are fat and then giving them the "miracle cure" never works, it just makes them fatter and wanting your product again to "make it work" (think Mean Girls and the Swedish nutrition bars "It makes you gain weight...but its just water, then you lose 10 pounds like that!" yeah right, Lindsay Lohan.) What makes these ads so aweful is that the companies make it look like it is normal people saying this...and that they had similar problems, they even show you a before picture! In the commercial, they do tell you that results are not typical, but you buy the product anyway! It is all brainwashing. Lose all the weight you want for $49, yeah right...that and the gym membership...oh, and the cost of food.
Example #1
Daisy
BBDO, New York
This is possibly one of the most unethical ads of all time. Let's scare you into voting for Johnson by blowing up a child. Wonderful. He won.
Example #2
Jenny Craig Kirstie Alley
JWT, New York
This ad is really just grossly inappropriate (though it seems tame at first), along with all other ads dealing with fitness and weight loss. Telling people they are fat and then giving them the "miracle cure" never works, it just makes them fatter and wanting your product again to "make it work" (think Mean Girls and the Swedish nutrition bars "It makes you gain weight...but its just water, then you lose 10 pounds like that!" yeah right, Lindsay Lohan.) What makes these ads so aweful is that the companies make it look like it is normal people saying this...and that they had similar problems, they even show you a before picture! In the commercial, they do tell you that results are not typical, but you buy the product anyway! It is all brainwashing. Lose all the weight you want for $49, yeah right...that and the gym membership...oh, and the cost of food.
Example #3:
Axe Day and Night
Lowe, Montevideo
This ad is just plain disgusting and tasteless. Granted, Axe has gone through their share of clever campaigns, "Bowchickawowow" was odd but still sold the product. Here, this crosses the line. All the ad does is show the sex, it barely even mentions the product. Yes, it does have a cool effect but all in all it is tasteless, vulgar, and demeaning to women as a whole. Honestly, just put up sex, it is basically the same thing.
No comments:
Post a Comment