OMNICOM...the name spells power.

OMNICOM, one of the largest holding companies in the world that literally is half responsible for basically controlling the advertising market (next to WPP group).  These companies have fused together some of the most well-known and well-received ads in the world with countless awards to their names.  Here are some examples from this mega company.

BBDO

     BBDO is famous for their Pepsi ads...though they always seem to follow the same criteria, but take it up a notch each time.  It is always a deserted area, there is always a celebrity, and mostly a "diss" to Coke.  However, with this ad they seem to have finally caught on to the Coke idea that it is important to talk about the positives...alas, Britney Spears still appears close to naked.

DDB
     
     DDB is responsible for bringing the VW to the point that it exists today with the "think small" campaign.  This ad brings the idea to the 21st century and has a fight scene and reminds me oddly of the Matrix...even the fighting yourself part.  This ad demonstrates how this company can keep a client satisfied with projects.  This ad was created by the London office, DDB London.  CLIO 2009 Bronze winner.

TBWA
     
     Thankfully, this company did recover from the boom (1984) and bust (Lemmings) and later boom (Hi I'm a Mac) of the Apple campaign and now makes clever and, in my opinion, bizarre ads.  This company seems to breathe weird, though not the freaky-weird but more of the clever-weird.  The idea of "reflect the rainbow" seems almost as a racial slur after observing the 5 different nationalities in the commercial, still it deserves some props, it did win a 2009 CLIO.  Working with the TBWA/Chiat/Day office in New York  clever skittles campaign was born...now only if I can get that singing rabbit out of my head...

Goodby Silverstein & Partners
    
    This agency is known for it's creative and "out there" ads.  This one in particular, by the San Francisco office clearly presents that notion.  While watching it, all I can think of is a mind-map, and the endless possibilities that it has, much like the creative minds of Goodby.  This ad takes something that every company seems to advertise for, and makes it something new and innovative, purely inspirational. CLIO 2009 winner.

180 Amsterdam/180 LA

     The background story of this company is the reason why the ads are so unique.  After working at W+K some creatives were accused of working with Adidas, while they were also with Nike.  These were lies, but after being fired 180 was born and decided to make these a reality, in Amsterdam.  In one of the most-hastily made campaigns ever, this Adidas spot is amazingly creative, along with the rest of 180's work.  All of it seems to have that little something, and the will to fight for success, with fish.

GSD&M Idea City

     This company may be falling on hard times, but they are truly hall-of-fame, change-the-world kind of people after this anti-litter campaign.  After running the first spot with Matthew McConaughey this has become a phenomenon in Texas.  Sure, I heard about it before I moved to Dallas, but now...it is impossible to go anywhere without seeing this bumper sticker.  Heck, I am pretty sure people even have tattoos of this slogan.  The creativity of these Texans is courtesy of Austin, from the college the personifies Texas, UT.

Dieste Harmel & Partners

     Dieste is a company that knows the Latin market, not only that but they are creative.  This ad, from the Dallas office, illustrates how a message can be shared over a language barrier.  The chips are a tough flavor to get, but they are good.  By working in this way, Dieste can advertise to an even larger target market with less work, all together making things great for them.




LatinWorks


     This ad has character.  Though, yes it does help that I personally am fluent in Spanish, once again the message transcends language barriers.  The nostalgia in this ad is what makes it so special.  LatinWorks tends to create ads that give you feeling, like the skittles llama and they do not even need to be in your own native language.  We all grieve a lost friend, especially of the porcine variety, right?

Martin/Williams
     
     This ad from the Minneapolis is beautiful.  It showcases the artistic ability of this company without making outlandish claims or seeming redone.  The people at Martin often pick clearly dynamic ads, which can be shown by shadows and in black and white.  Not only does this ad show creativity, but it shows human potential in the way that it represents the creativity of individuals, with their hands. CLIO 2009 winner.