Put your face on

Sometimes innovation does not seem so original.  Take make-up commercials, for example.  They all seem to possess the same elements: celebrity, flash a smile, buy my product.  Not so original.  This really bothers me a lot.  For heaven's sake you are selling something that could change someone's life, so why do all your ideas have to be the same?   A make-up commercial has endless potential, just like creativity, so let's use it, shall we?