WPP Group...the Omega of Advertising

If OMINICOM is considered the "Alpha" of advertising then WPP Group is definitely it's compliment.  Currently surpassing OMNICOM as the number 1 company, with less than a billion dollars separating the two, WPP Group is a giant in the advertising world, with only 4 companies, mind you.

Ogilvy & Mather




This company is responsible for companies such as Dove, IBM, Nestle and Motorola, however the also do amazing work for others.  This Coca-cola ad is an example of that.  By using their charismatic creativity and throwing in the twist, this ad is incredibly creative and is good quality.  Also, despite that the not usual W+K or Crispin producing this ad, it follows the format.  Kudos to the Buenos Aires office for this ad!

Y&R


This ad from the New York office shows the relaxed atmosphere that this company tries to create with their commercials.  Even on their website, they want a sense of universal understanding, which is attributed to dividing each side into right and left brain, with certain topics enclosed in those areas.  This ad also does this by combining creative and analytical into one great commercial for Bacardi.

JWT

This company, considered the oldest in advertising is a marvel.  They invented just about everything and are now a worldwide empire that continues to chug out great ads.  Here they take the universal hero of martial arts, Bruce Lee, and have him play ping-pong with nunchucks.  How cool is that?  Granted it is a cell phone ad, and made in Beijing, therefore I cannot understand it, however this is excellent.  It conveys the message that the product is extreme, and though it seems ordinary (Nokia has that stereotype) it has superpowers, much like Lee seems to possess.

Grey

The hair care ad...not so original, right?  Well, considering that Grey created this idea Pantene is "for hair so healthy, it shines" for Procter and Gamble I would consider it brilliance.  It takes true talent to create the norms of the advertising business and still have great work.  With their advanced graphics and endless celebrity contacts, this seems to be a reality for this client.   Though this campaign ran worldwide, this commercial is from the London office.