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Tuesday, December 15, 2009

Now what?

So what now?  My project for class is finished...no more required blogging.  However, I have developed a new interest in this searching and perusing of blogs.  Hopefully it will continue and I will keep making posts, actually, I know I will.  Until then, if you like what I have to say check out my idea blog.  Until then, adieu and good advertising (cheesy, I know...but hey...I need the training!)

Friday, December 11, 2009

Come together

"Come together, right now...over me." Awesome song, awesome lyrics, and it makes awesome ads.  More and more creative teams are now taking this dynamic of combining things, here are a few television examples:

Arnold Worldwide
Boston Office


This ad, though not entirely unique is still entertaining and the style is very popular.  Someone sees a product they like, so they run after it, and others tag along until it is a mob.  I remember seeing this style mostly in clothing commercials, but not as much in car commercials, especially for VW, usually they are a bit more original.  Still the multiplication ad is a classic.

Wieden + Kennedy
Portland Office

This entire campaign is very unique and interactive.  It involves bringing people together through a quest for some prize...when really it is all about Levi's jeans.  This idea that not exactly a ton of people are in the ad but it brings a ton of people into the commercial and campaign goes with the aspect of "a lot of stuff."  And it is a quest, how much fun could that be?

McCann Erickson
New York

This ad brings people of the world together on one place, which is a really good thing.  It also brings them together with coke, which is good branding and true.  Anywhere you travel in the world, it seems you can get a coke.  The part that does bother me, though, is that they are all speaking English.  I would have liked it if everyone was speaking different languages.

Modernista!
Boston Office

The gap cheer factory commercial is on ALL THE TIME and is incredibly annoying, but it brings a big group together.  What is nice is that it doesn't have skimpy uniforms, it has girls that talk about how they want to be covered, which is good.  This commercial presents a universal and has a lot going on (...so...many...colors...).

72 and Sunny
LA office

If you want to make a global effort for something, why not use the globe?  This Discovery Channel commercial is brilliant and incredibly entertaining.  It promotes unity and uses all the Discovery Channel shows to do so.  It is so entertaining and really brings people together with well...a lot of people and different ideas.  What makes it so great is that it is for the Discovery Channel, something that is universal, with a universal idea.


Monday, December 7, 2009

Tiny Tim

A Christmas Story would not be near as memorable without Tiny Tim, the same goes with the small, independent agencies that Morrison would dub "radicals."  Without these little guys we wouldn't have some of the most memorable advertising that lately we have come to love.  Here is a small example of these little boys that aren't so cripple.

Rethink


Maybe there is something in the maple leaves up there in Vancouver or maybe it is just Canadian genius but this is an awesome and interesting way of sharing alternative media.  In a lot of US commercials people venture outside on exercise equipment but eh, the Canadians actually did it.  This campaign really just make me smile at the ingenuity presented by our neighbors to the North.

Droga5

This company knows how to make an ad pop.  Who else would be brave enough to "tag" Airforce 1?  Or fake it even?  Droga5 knows where its at and how to sell adventure.  I think this agency is very well matched with the Tony Hawk video game line, they have the character of a skateboarder and live on the edge, and they are incredibly successful.  This talent goes to their office in the USA in Los Angeles.

La Comunidad


This company works on ads that are for companies that are "popular" like Rolling Stone Magazine and MTV.  This ad from the Buenos Aires office features a man who can either be an office dork or a partier and though it is intriguing, I don't particularly like the message.  I would rather use the concept for masks in another light rather than to promote insanity, but then again I am a 30 year old in a college body.

Ground Zero
fg

To me, this ad is a hilarious stab at the advertising industry...draw graffiti or be a creative director.  I love it, it is humorous...and it is a beer ad that is not too tasteless, genius and different.  This ad shows what makes the "radicals" so entertaining, they can do whatever they want creatively, they are limitless!  This ad is from the LA office.

Strawberryfrog

I have seen this ad time and time again and every time the creativity blows my mind.  Granted, there was a whole movie (and another after the original airdate) based on this concept, but the mental and computer power to create this is astounding.  This ad comes from the Amsterdam office for Chevrolet, so if the movie didn't sell enough cars maybe this will make us all embrace our inner bumblebee.

22 Squared WestWayne


This ad represents one that is advertising and art in one; especially if you look really close and see the face in the...ahem...liquid.  Again, the benefit to being a smaller independent is that you can experiment and come up with more creative material and this ad does just that, from the office in Atlanta, which is considered to be lacking in creativity and ad business attraction...well this sure goes against that assumption.

Modernista!

I remember when this campaign became popular.  It was in high school and everyone had to go to Gap to but (RED).  Now the trend has passed and TOMS shoes are in (which I am currently wearing, FYI) but the commercial greatness lives on.  This dual campaign is from the Boston office.

Wongdoody


Although every time I see this company's name I can't help but snicker, I really like some of their ads.  This one, for a particular poker game from the Seattle office is really interesting due to its irony.  I like how it looks incredibly somber and dramatic, though it is a gambling ad.  It really drew me in when I saw it and I wanted to read it, which is what an ad is supposed to do.

Thursday, December 3, 2009

UPS commercial spoof

Andy Izzula and his UPS commercials "Whiteboard" from the Martin Agency are clearly very entertaining, especially since he is the one actually in the ads.  Last night, SNL decided to do a spoof of this, which I find HILARIOUS and will now share with even more of the mass public via Hulu, since youtube seems to be falling behind.